Sometimes I get the question how I ended up doing what I do. Might seem like a huge step from building brands to creating your ideal professional life. But there are actually lots of similarities: In both cases it’s about identifying what you stand for, your non-negotiable values and what inspires you. It’s about discovering your unique combination of talents. It’s about identifying your ideal clients or employers. It’s about figuring out how you want to work and find business models supporting that.


So might not be a big surprise I do what I do after all 🙂 Maybe the same is true for you?