Permanent Beta – the Book That’s Reinventing Itself

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Together with Per Frykman, I’m happy to introduce our latest project:permanent beta

A book that will keep reinventing itself and be in permanent beta version. Because that’s the only reliable strategy in today’s ever-changing world; to constantly reinvent yourself and your business and find new ways to do things even better. You simply need to enter and stay in startup mode. This will build your reputation, your most valuable asset, and your reputation kicks off the crucial expectations that are what we actually buy in the expectations economy. That’s why it is so important to get famous for what you haven’t done…yet.


Our ambition is to write the world’s first fully tailor made book, where you choose the content to get your personalized hands-on guide to the future of entrepreneurship and work-life.