Sometimes being “unfinished” is the whole thing

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Last days I’ve been working from Barcelona, preparing our upcoming Nex(t)cellence event. Also got really inspired by one of the great monuments; Sagrada Familia. Thought I would share my takeaways with you this week.


This building has been under construction the last 125 years and won’t be finished any time soon, if ever. I call it being in permanent beta 🙂 So, can you not be finished and still attract clients and earn money?


Oh yes! Sagrada Familia is fully financed by exhibition fees and people stay in line for hours to see it. In fact, not being finished is what makes it attractive. I think the same goes for you and your business; you’re more attractive when you’re in beta, making progress. Finished, or perfect, is boring.