“Yes, of course. Stupid statement”, you might think. I ask you to think again. When applying for a new job, what do we focus on? Our past experience. When marketing our services, what do we talk about? Our past projects. What if I say it’s potential, not experience that decides whom will get hired, or chosen for the project? Research shows that’s the truth. It’s time you start lead with Your Next Big Thing. Because in the future, it is the future that counts. Not the past.