Time For Outovation.
Some time ago I heard the term ”outovation”. More and more businesses realize they cannot figure it out all by themselves but need help from outside also in core processes like the one of innovation. The not-invented-here mindset is replaced by proudly-found-elsewhere. Instead of copyright, use copy right 🙂 Let others build upon and push your ideas forward. Realize there is no competition as we’re all unique and there’s no-one else with the exact same qualities and combination of strengths as you. Combine innovation with outovation and you’ll see that Your Next Big Thing isn’t that farfetched.