We all know we can’t deliver everything to everyone. If we try we’ll end up being mediocre at what we do. To be remarkable we need to concentrate on a few things. We need to focus. We need to find our niche and craft our nerd factor. In my experience, one of the hardest things to do. Because it means we have to reject lots of things we use to do – things we know, things that are familiar and safe – and instead throw ourselves out there showing the world what we really intend to do. Scary. But worth it! Focusing on your thing will make you inspired and when you are inspired you’ll inspire others. And there’s nothing you can’t do.