Research shows that potential outshines experience when deciding whom to hire, work with, invest in etc. Though, it seems really hard for us to understand. Look at how we market our businesses and ourselves – we talk about what we’ve done before, former clients, prices we’ve won, courses we’ve taken… No surprise we often get the same type of projects or employments over and over again. Time to adopt a new mindset! Start marketing your potential! Both for yourself and your business.
No, your experience is not unimportant – it will help build your credibility. It’s not just THE thing.