You know I firmly believe that business planning in the Beta Paradigm doesn’t lead to action, it IS action. That’s why I was so happy when I friend of mine shared this Robin Sharma quote today: “It’s easier to act your way into a new way of thinking versus think your way into a new way of acting”. Exactly! Was also very happy when I found this picture from the coolest parking place at Arlanda airport in my camera. Beta helps you act your way into a new way of thinking. Beta helps you act your way to Your Next Big Thing.