Change is hard and takes a lot of determination and effort. Most of us don’t like change. We would like to keep things the way they are. It’s safer, more convenient, risk-free… At least in our minds. In fact, change is necessary and it’s much riskier to stay the same (more about that later). I think it’s time to change how we think about change. I think it’s time to replace the forcing concept of change and adopt the concept of beta.


When you commit to beta, you automatically enter startup mode and apply the startup mindset skills needed to succeed today and tomorrow. That’s the Beta Paradigm!