Ok, you might have discovered by now that I’m a huge fan of experimenting, trying new things and to start before you are ready. Though, I sometimes hear a concern that this means you will lose focus – that your clients will be confused because your message is vague and not consistent. Therefore I take this opportunity to once and for all tell you my answer to that concern. It’s a small three letter word: W-H-Y.*

 

Why do you do what you do? What is your belief? What positive change would you like to make in the world? How will you leave the world a better place? What are your nonnegotiable values?

 

This is the core and essence of your business. This is consistent. This is what your experimentation and beta versions evolve around.

 
Actually, reinventing on a daily basis takes a huge amount of focus. Focus on improving and becoming more unique and more authentic.

 
Reinvent ”what” and reinvent ”how”. But if you find yourself constantly reinventing the why – consider changing business or career.

 

*Learn more about why-how-what in Simon Sinek’s brilliant TED talk.